is experimenting around with a new tool. Wonder if it works the way they say

Decided to give our website another push, doing OPSEO, on site search engine optimize. Big word and big work. And most of the work people don't even see when its done. Fascinating things need to be done and at the end the website will be super popular and we will have trouble to deal with the customer requests (so I hope).
However still trying to figure out how to best describe and advertise our best selling promotional item, the ultimate sticky pad for all your needs, advertising, promotional gift, retail. Aiming at different markets with different languages, english and German.
http://ping.fm/l20FK

Most important for us (me) is YOUR feedback to the page. Please let me know what you thinks and how we can improve.
Thanks a lot